Gorilla Studio, formerly Gorilla Construction, was repositioning itself from a high-end builder into a more design-forward partner for luxury hospitality fit-outs and bespoke renovations. The goal was to evolve the brand into something more refined, modern, and aligned with leading architectural aesthetics without losing the strength and reliability associated with its original name.

Working alongside Ash (Head of Design at We Discover), I co-led the conceptual phase of the rebrand. Each of us developed a distinct visual identity proposal, which were then presented back to the client, and later refined and evolved together into three variants, one of which became the final identity.